While virtual tours on Google have proven to increase traffic to your websites, online viewers are even more likely to visit your business in person. Businesses with high-quality photos and a virtual tour are more likely to motivate people to visit the business.

Think about what you look for when researching a business. Often, people are looking for companies that are well-established and transparent with their customers. A business with a virtual tour of their space is more likely to be viewed as a well-branded, established company.

You’ll be viewed as a business that embraces the newest technology and is also forward thinking. Virtual media is growing rapidly and more and more businesses are taking advantage of next-gen technology to cater to millennials.